JUST DO IT!

“JUST DO IT!” HAS BEEN A POWERFUL ADVERTISING SLOGAN DIRECTED TO OUR YOUTH AND THOSE WANTING TO MAINTAIN THEIR YOUTH. BRANDED ON SHOES AND CLOTHING FOR ATHLETES AND CASUAL WEAR, THIS SLOGAN IS KNOWN AROUND THE WORLD. MOST OF THOSE WEARING THIS SLOGAN HAVE NO IDEA OF THE ORIGIN. BEFORE MOST WERE BORN , ‘JUST DO IT’ WAS TAKEN FROM A DARK ORIGINAL QUOTE, “LET’S DO IT!”.

AN ADVERTISING EXECUTIVE TOOK THE ORIGINAL QUOTE FROM THE CONVICTED MULTIPLE MURDERER, GARY GILMORE. IN 1977, GILMORE WAS ASKED FOR HIS LAST WORDS BEFORE FACING A FIRING SQUAD IN UTAH. HIS REPLY: “LET’S DO IT!” THE ADVERTISING EXPERT CHANGED THE ONE WORD ‘LET’S’ TO ‘JUST’ AND THE FAMOUS ADVERTISING SLOGAN WAS CREATED.

THE ADVERTISING EXECUTIVE COULD HAVE FOUND GOD’S INSTRUCTION IN THE BIBLE! GOD TOLD US TO ‘DO IT’ THOUSANDS OF YEARS BEFORE. DEPENDING UPON THE TRANSLATION, GOD’S WORD INSTRUCTS AND TELLS US OF OTHERS HE TOLD TO ‘DO IT’ DOZENS OF TIMES. GOD WANTS US TO BE OBEDIENT TO HIM AND FOLLOW ALL HIS INSTRUCTIONS. SOME OF GOD’S INSTRUCTION ARE A CLEAR ‘DON’T DO IT’ WHILE OTHERS ARE SPECIFIC IN A PARTICULAR ‘DO IT’.

FROM GENESIS THRU REVELATION, OUR LIVES WOULD BE SO MUCH EASIER AND WE WOULD BE SO MUCH BETTER OFF IN THIS SINFUL WORLD IF WE WOULD ONLY ‘DO IT’ AS GOD REPEATEDLY HAS TOLD US. GOD ANTICIPATED ALL OUR WEAKNESSES AND GAVE US HIS HOLY WORD AS HIS GUIDE OF HOW TO ‘DO IT’.

HOW MANY TIMES HAVE YOU DONE SOMETHING YOUR WAY AND REGRETTED YOUR ACTIONS AND THE RESULTS. ALL THE DISAPPOINTMENT, PAIN AND AGONY COULD HAVE BEEN AVOIDED IF YOU HAD LISTENED TO GOD IN THE FIRST PLACE WHEN HE TOLD YOU HOW, WHEN AND WHERE TO ‘DO IT’.

“AND WHATEVER YOU DO, WHETHER IN WORD OR DEED, DO IT ALL IN THE NAME OF THE LORD JESUS, GIVING THANKS TO GOD THE FATHER THROUGH HIM.” COLOSSIANS 3:17 NIV